Pharmaceutical Labeling – New Labeling Requirement for Opioids

MLT CreativeIndustries

On Tuesday, the FDA announced a new pharmaceutical labeling requirement warning of the dangers of instant release prescription opioids such as oxycodone and hydrocodone. Dangers such as the risks of addiction, overdose, and death. According to news reports, last year there were 112 overdose deaths, 95 of those in connection with oxycodone, and 17 related to the use of hydrocodone. …

Pharma Labeling – Adcetris Labels Updated To Include Warnings

MLT CreativeIndustries

By now, we all know the importance of transparency in labels whether on foods, prescription drugs, or other products. Recently, the FDA approved a supplement for the treatment of those with classical Hodgkin’s lymphoma, after failure with other methods of treatment. The supplement, brentuximab vedotin (brand name Adcetris) is an injectable drug supplied as a 50mg lyophilized powder for IV …

Food Labeling – Are “Natural” Foods Really Natural?

MLT CreativeIndustries, News

Recently we came across a food labeling article at USA Today regarding several popular foods that are labeled “natural,” but contain ingredients that don’t seem to be natural at all. While we won’t name brands, we want to stress the point that many consumers today are purchasing “natural” products, without really knowing what it means. Here are some examples of …

Bottle Coding – DRINKiQ.com Revamped for Transparency

MLT CreativeIndustries, Company News

Diageo PLC, headquartered in London, England and a multinational alcoholic beverages company, has revamped its website in an effort to increase transparency and provide more information regarding ingredients in the products the company produces. As the world’s largest manufacturer of spirits and a major producer of wine and beer, the company is committed to delivering the information consumers want in …

Simplified Nutrition Labels – Consumers More Likely To Buy

MLT CreativeIndustries

A recent study titled “Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior” published in the Journal of Marketing Research reveals that consumers are more likely to purchase healthier products when nutritional packaging is simple. According to the study, a NuVal (Nutritional Value) score between 1 to 100 placed on shelf price tags helps consumers …