Recently, TechNavio, a research firm with locations in North America, Europe, India, and China, issued a report titled “Global Green Packaging Market 2015-2019.” In this report, the company claims that the largest consumer of green packaging materials is the food & beverage industry, an industry that will lead the green packaging market to 2019. Green packaging, according to TechNavio, is …
Packaging News – Box Design Illustrates Product’s Invisibility
As leaders in industrial marking and coding systems, we know the importance of keeping up with packaging news. Recently, 3M released a limited edition promotional package in Germany that illustrates just how effective and innovative product packaging can be, when it introduced its “empty” box design in the summer of last year. Scotch Magic Tape is known for its invisible …
Critical Packaging Trends For Today’s Consumers
Simplified, eco-friendly, lightweight, and ‘digitally savvy’ are a few of the trends in packaging this year, according to a recent article at Packaging Digest. Considering many consumers are as much in the public as celebrities given the popularity of “selfies,” Facebook posts, tweets, and other methods used to share and document their existence, it’s no wonder food and beverage companies …
Food Labeling Regulations Expected To Be Finalized In 2015
It’s 2015, and along with the new year will likely come the evolution of food labeling regulations by both the FSIS (Food Safety and Inspection Service) and the FDA. While there have been improvements in labeling in past years, 2015 promises to bring finalization of some of the regulation and labeling standard alterations set forth in 2014 and prior years, …
Packaging Design – Packaging Makeover Proves Looks Matter
Recently, four hand wash products manufactured by Seventh Generation underwent a packaging design makeover. The products, Lavender Flower, Grapefruit, Purely Clean, and Free & Clean, are those consumers typically place on a bathroom vanity or kitchen counter, so appearance matters for consumers. The new bottles doubled Seventh Generation’s sales nearly overnight. In fact, CMO Joey Bergstein said that the company …