Recently, Gorton’s Seafood announced the company would be gearing toward ingredients and recipes that are simplified and cleaner, a trend that seems to be what consumers are looking for. According to an article at Food Dive, Gorton’s Seafood hopes to introduce new recipes that are “cleaner” and simplify the ingredients in the company’s products, by late 2017.
Not only does Gorton’s hope to use fewer ingredients in manufacturing their products, the company is also focused on simplified labels so consumers better understand which ingredients are part of the breading, vs. which are part of the actual seafood. Over the next two months, it is reported the company will release the first nine of its simplified recipes. Gorton’s hopes to have all of the products they manufacture displaying ingredients labels that are reformatted and simpler by year’s end in 2017.
Gorton’s products didn’t previously contain MSG or artificial flavors or colors, however the company is going the extra mile in an effort to demonstrate the importance of clean labeling to both consumers and manufacturers today. Other companies who have committed to removing artificial flavors and colors recently include Hershey, Kellogg, Nestle, and General Mills. Recently, artificial flavors-free Hershey Kisses were introduced on the market just in time for the Christmas holidays.
The effort Gorton’s has put into simplifying ingredients and labels is much in part due to feedback from consumers, and the company’s desire to provide customers with quality products containing ingredient labels that are easier to read and understand, according to the company’s recent press release.
At REA JET, we applaud Gorton’s Seafood for their efforts to deliver what consumers really want – quality foods without artificial ingredients, and ingredient/nutrition labels that are easier to understand, rather than confusing.
For all of your industrial coding and marking needs, count on REA JET to deliver beyond your expectations. Whether for printing of ingredients, nutrition labels, best-by dates, or other information, our industrial printing equipment provides indelible marking in even the harshest environments for a wide array of industries.