For all the talk about branding in modern business, many people are still confused about what it means. Sometimes, the best way to understand something is to take a step back and think simply.
“Branding is not just a stamp. It’s a connection to your customers.”
Bill Rossiter, CEO of the branding company Interrupt, LLC, shared this clear-cut message with woodworkers at the Cabinets & Closets Conference & Expo.
Companies should take Rossiter’s words to heart. Though everybody today seems fascinated by bells and whistles, branding goes far beyond graphic design, fancy marketing, and social media engagement. Real customer connections are built through reliable expectations, consistent results, shared values, and listening to feedback.
But wood manufacturers do face an unusual problem.
More often than not, their brand is only seen as a stamp on a pallet or a piece of lumber. This is just the way it is. When you’re selling wood products in a warehouse or big box retail store, your logo and a few simple markings will have to carry the day.
Don’t worry. REA JET can help.
With our DOD 2.0 printer’s blend of control, quality, precision, and pace, you will be able to show off your brand without compromising creativity or efficiency. And our technology is so accurate that it not only captures every aspect of your logo but easily displays barcodes, QR codes, or other scannable coding.
Standing out in today’s cutthroat market is hard. It requires a strong identity.
Yes, Rossiter’s words remain true: Branding is not just a stamp. This is important to remember. But, especially in the wood industry, your stamp will always be essential.
If you want your company to look great, your wood has to look great too.
Unfortunately, we can’t design your logo for you. But we can — and will — make sure it is displayed perfectly so that customers recognize it immediately.
You have already done all the difficult work it takes to create a name for yourself. Now, with the DOD 2.0, you will have the tool you need to show it off to the world.