Recently, four hand wash products manufactured by Seventh Generation underwent a packaging design makeover. The products, Lavender Flower, Grapefruit, Purely Clean, and Free & Clean, are those consumers typically place on a bathroom vanity or kitchen counter, so appearance matters for consumers.
The new bottles doubled Seventh Generation’s sales nearly overnight. In fact, CMO Joey Bergstein said that the company was having trouble keeping the hand wash products in stock. Consumers apparently fell in love with the new packaging, designed by Beardwood & Company, a branding firm based in New York City. The firm has extensive experience in branding personal care and beauty products.
Homeowners consider products such as hand wash as part of their home’s decor, because it sits out in plain view. According to Julia Beardwood, Partner at the branding firm, the new bottles are clear and recyclable, and make it possible for the natural tint of the hand wash inside to show through. The simple goodness of the products are reinforced by the imagery on the outside of the clear bottles. The design is simple, yet fresh.
Seventh Generation was established in Vermont in 1988, and is dedicated to products that are eco-friendly. Committed to a toxin-free environment, the company is a leading brand in personal care and household products in the U.S. The new packaging design for the hand wash products has been a definite hit with consumers, who may in fact have a hard time finding them considering the explosion in sales.
At REA JET, we understand that packaging plays a huge role in how well consumer goods do in the market. This is particularly true of products that are not hidden from view, and that sit on kitchen counters or bathroom vanities. While quality and ingredients are important, looks are equally important.
As experts in the industrial coding and marking industry, REA JET provides laser, ink jet, and spray mark marking solutions along with inks and consumables to industries including pharmaceutical, plastics, wood, food, beverage, consumer packaged goods, cable and wire, and more.