At REA JET, we know that the primary goal of many manufacturers today is to reduce waste in packaging while meeting consumer needs and maintaining brand recognition. Recently, Mondelez International published its ‘Call for Well-being 2014 Progress Report‘ in which the company detailed how it had exceeded its goals in regards to packaging reduction. In fact, the company exceeded its goal by 78%, according to an article at Pack World.

Some of the examples given of how Mondelez, a multinational food, confectionery, and beverage conglomerate based in North America, reached its goals in packaging reduction include:

Oreo cookie trays were replaced with a film wrap, reducing packaging of the product in China by 650,000 pounds per year
Packaging of picnic bars sold in Russia was reduced by 3.5 million pounds per year after shipping boxes were eliminated
Almost one million pounds of packaging was reduced in Latin America when the pouch and display height of Tang was reduced; this also resulted in optimization of cardboard/paperboard consumption, and more pouches per display unit

While the Call for Well-being program, launched by Mondelez in 2013, focuses on mindful snacking, sustainability, safety, and community, the company far surpassed one of its packaging sustainability goals, which was to reduce the weight of packaging by 50 million pounds by the end of this year. In 2014, Mondelez surpassed that target substantially, nearly doubling their original goal after eliminating 89 million pounds of packaging.

Mondelez International, Inc. comprises the global food and snack brands of the former Kraft Foods, Inc.

As packaging design continues to change for improved sustainability and reduced waste, REA JET delivers industrial printing solutions to dozens of industries, providing superior quality marking and coding of a wide variety of substrates including wood, plastics, steel, non-woven materials, rubber, cardboard, tray packaging, fibre drums, and more.