Packaging Coders – 2016 FPA Winners in Flexible Packaging

MLT CreativeNews

Author: MLT Creative

Recently, six packages were recognized for exceptional innovation in flexible packaging at the Flexible Packaging Association’s annual competition. One company earned the Highest Achievement Award, while five others took Gold Awards in categories including sustainability, technical innovation, packaging excellence, printing & shelf impact, etc. Who were the winners? The “best of the best” and Highest Achievement Award went to Campbell …

Researchers Develop Innovative Eco-Friendly Food Packaging

MLT CreativeNews

Author: MLT Creative

Recently, NUS (National University of Singapore) researchers have developed a food packaging material that is not only free of chemical additives, but purportedly eco-friendly as well, extending the shelf life of foods to double the original shelf life. According to news reports, the packaging, developed by PhD student Ms Tan Yi Min and Associate professor Thian Eng San at the …

Food Labeling – Are “Natural” Foods Really Natural?

MLT CreativeIndustries, News

Author: MLT Creative

Recently we came across a food labeling article at USA Today regarding several popular foods that are labeled “natural,” but contain ingredients that don’t seem to be natural at all. While we won’t name brands, we want to stress the point that many consumers today are purchasing “natural” products, without really knowing what it means. Here are some examples of …

Bottle Coding – DRINKiQ.com Revamped for Transparency

MLT CreativeIndustries, Company News

Author: MLT Creative

Diageo PLC, headquartered in London, England and a multinational alcoholic beverages company, has revamped its website in an effort to increase transparency and provide more information regarding ingredients in the products the company produces. As the world’s largest manufacturer of spirits and a major producer of wine and beer, the company is committed to delivering the information consumers want in …

Simplified Nutrition Labels – Consumers More Likely To Buy

MLT CreativeIndustries

Author: MLT Creative

A recent study titled “Healthy Choice: The Effect of Simplified Point-of-Sale Nutritional Information on Consumer Food Choice Behavior” published in the Journal of Marketing Research reveals that consumers are more likely to purchase healthier products when nutritional packaging is simple. According to the study, a NuVal (Nutritional Value) score between 1 to 100 placed on shelf price tags helps consumers …