What do consumers want most when it comes to health and beauty packaging? According to a recent survey conducted by MeadWestvaco Corporation, who launched its third Packaging Matters™ study earlier this year, the two biggest issues are value and mobility. In this study, 37% of those who participated claimed that packaging is one of the biggest deciding factors in whether …
Packaging News – Coca Cola to Reveal its Natural PlantBottle
In 2009, Coca-Cola introduced its first PlantBottle, a packaging used by many of the company’s core brands, that are 30% sourced from renewable materials. The PlantBottle 1.0 materials originate from sugar cane produced in Brazil, with the remainder being 70% PET. According to packaging news sources, the company is working to develop a bio PTA, or purified terephthalic acid, with …
Packaging News – Alcohol Free Wine Can Be Sampled Now
Recently in packaging news, Beringer Vineyards, based in Napa, CA, has a new way for prospective customers to sample the winemaker’s three most popular varieties of wines sans alcohol. Consumers in 20 states will be able to taste a sample of Beringer’s Chardonnay, Cabernet Sauvignon, or White Zinfandel at select Kroger stores, according to a recent article at Packaging Digest. …
Enhance Packaging Perception – Focus on Product Benefits
In many cases today, packaging is just that – packaging. Take plain white foam cups, for example. How do these cups tie the value of the product inside to consumers? They don’t, really. Most people know that foam cups can hold cold or hot drinks and retain their temperatures for a substantial time. Other than that, there’s not much to …
Food Labeling – How GMOs Are Labeled is a Hot Topic
Recently, there has been a new bill introduced in the House of Representatives that would allow manufacturers more control and power over which foods are labeled, and which are not in regards to foods that contain no genetically modified ingredients. This bill, introduced by Representative Mike Pompeo (R-KS), takes a different approach to a bill currently under consideration by D.C. …