The plastics industry is massive. Including suppliers, it shipped more than half a trillion dollars worth of products in 2017 and employed 1.8 million people in the United States alone, according to the Plastics Industry Association.

Beyond these numbers, it also touches almost every other sector of the economy and reaches all corners of society.

Plastic is powerful and absolutely vital to everything we do.

Because its very creation is rooted in innovation, it’s no surprise that change is constant even today. Everyone inside the sector knows it is getting harder all the time. New laws and shifting cultural views mean that the whole industry — from well-known CEOs and top-line managers to product designers and factory workers — have a ton of challenges to overcome.

Nobody needs more headaches. Especially when it comes to operational basics.

That’s where REA JET can help.

Coding and marking are essential, if often overlooked, parts of the production process, and we want to make sure that this important step in the workflow stays simple as possible.

What you really need is a printer that gets the job done and won’t let you down. Quality, readability, reliability, and flexibility. These may not be the only elements that define coding and marking — but they are the most important.

This is what you need — day in and day out — to make sure the best possible product leaves your facility.

The high quality of REA JET printers is evident in the equipment design as well as the consistency of the performance.

The readability and clarity of the ink can be seen every time you look at the company logo, batch number, or product code on a product — no matter the substrate.

The reliability is obvious — even in harsh environments — from the equipment uptime, infrequent service calls, and traceability success.

And the flexibility comes from our full line of printers designed to meet various needs, print a wide range of characters, and all for a reduction of labor compared to outdated, inefficient manual labeling processes.

In this line of work, it goes without saying that everything else will continue to change.

But as our long-term clients and partners will tell you, when it comes to REA JET printers, these qualities will be there for the long haul.