The future of beer is changing. More and more brewers are experimenting with cannabis and CBD in an effort to provide customers with a uniquely, hop-heavy taste experience.
The New Brewer reports, “Lagunitas (fully owned by Heineken) HiFi Hops is reportedly the first foray by one of the world’s largest brewers into the marijuana-related market…In 2018, two Lagunitas-branded non-alcoholic products called HiFi Hops appeared in California dispensaries containing THC, or tetrahydrocannabinol, the psychoactive compound in marijuana.
Constellation Brands, which owns Corona, Ballast Point and other brands, has also jumped in by investing in a Canadian cannabis company…Dad & Dudes Breweria of Aurora, Colorado produced a beer called General Washington’s Secret Stash, a nod to the cultivation of hemp by our nation’s first president, a beer that contained no THC but did carry CBD.”
Even “Atlanta’s SweetWater Brewing has taken the mimicry approach to nudging to the extreme, boosting its already illicit-sounding 420 series of beers (it was they, in fact, who prevented Lagunitas from assuming the 420 brand-mantle) into the stratosphere of innuendo by lacing together not just particularly dank hops but specific terpenes in an aromatic combination flat-out stated to be reminiscent of “opening a fresh bag of marijuana.” The beer is called G13, after a specific strain of cannabis.”
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Source: Cantrell, D. (2019, January). Pushing The Boundaries: Cannabis & Beer. The New Brewer, 36(1), 90-95. Retrieved from https://www.mydigitalpublication.com/publication/frame.php?i=559442&p=92&pn=&ver=html5