There aren’t many industries older than the wood business. As long as we have been building things, people have been cutting down trees and trading them in the marketplace. Forged by blood, sweat, and tears, the wood industry is the foundation of the world as we know it. But even an ancient business needs modern operations.
That’s where we come in.
Wood companies have two different — but equally important — goals when it comes to printing on lumber, plywood, flooring, and other products. And REA JET will help you achieve both.
The first goal is branding.
To be an industry leader, you have to make great products. And your logo and signature style are what show that quality to the world. But because wood companies usually cannot rely on fancy product packaging, legibility becomes absolutely critical. Without an easily recognizable logo on your products, it will be impossible to stand out and build a connection with customers.
The second key goal is consistency and legibility.
The more practical purpose of wood marking comes down to quality assurance. These markings show customers that each piece has gone through the standardized grading process and tell them about the wood’s strengths and flaws.
This is the information that the end user needs to see — clearly and immediately — as soon as they lay eyes on a product. If it is indecipherable, incomplete, incorrect, or inadequate, they may just reject the bundle and look elsewhere. Nobody wants to deal with uncertainty. Simply put, without the right print you might end up without a client.
Getting both of these things right — especially at scale — requires a printer that can stand up under extreme conditions. And, fortunately, that is what REA JET printers do best.
We all know that wood production facilities can be full of dust, heat, and humidity. They are subject to constant vibrations. It isn’t a place for the faint of heart. In this environment, hitting production targets and making sure every piece of wood is marked properly takes a machine that is tough, fast, and capable of delivering under any circumstances.
Competing in the wood industry will never be easy. Everything in this business takes great strength, determination, and expertise. But when you have the world-class reliability and design of REA JET printers, coding and marking becomes one thing you don’t have to worry about anymore.
REA JET’s printing technology for the wood industry can work under a wide range of applications, including: Lumber grade stamping, flooring, edge board marking, doors and windows, wallboards/gypsum, marking stacked bundles of lumber, OSB/plywood/chipboard.
For more info on all of our features and capabilities, please visit reajetus.com.