QR Codes Are Here to Stay — Is Your Line Ready?

In the dynamic world of Fast Moving Consumer Goods (FMCG), reliable coding and marking solutions are critical for maintaining traceability, meeting regulatory standards, and protecting brand reputation. At REA JET, we understand the speed and complexity of FMCG manufacturing and combine deep industry insight with cutting-edge technology to provide coding and marking solutions tailored to FMCG manufacturers’ diverse needs.​

The Growing Importance of Coding and Marking in Fast Moving Consumer Goods

As coding and marking technologies rapidly evolve—driven by demands for traceability, automation, and AI integration—FMCG manufacturers that invest in next-generation solutions will be better positioned to stay compliant, agile, and competitive in a shifting global market.

Adapting to Regulatory Changes

The regulatory landscape for FMCG, particularly in the cosmetics and personal care sectors, continues to grow more complex and stringent. The U.S. Food and Drug Administration (FDA) has introduced new regulations under the Modernization of Cosmetics Regulation Act (MoCRA), expanding its oversight of cosmetic labeling, safety substantiation, and facility registration requirements. At the same time, confusion remains across various sectors regarding the terms “FDA-approved” and “FDA-cleared”—distinctions that carry important legal and marketing implications. As the FDA works to clarify these definitions and crack down on misleading claims, clear, accurate, and compliant product labeling is becoming more critical than ever for maintaining consumer trust and meeting evolving regulatory standards.

The Shift Towards Sustainable Packaging

Sustainability is becoming a focal point in the FMCG industry. Brands are adopting eco-friendly packaging materials and designs to meet consumer demand and regulatory expectations. For instance, major UK supermarkets are transitioning from traditional barcodes to QR codes on milk cartons to enhance recyclability and provide consumers with detailed product information. REA JET’s coding and marking solutions adapt to these changes, supporting sustainable packaging initiatives without compromising on quality or compliance.​

Comprehensive Solutions for Fast Moving Consumer Goods

At REA JET, we provide a complete range of state-of-the-art coding and marking technologies designed to meet the complex needs of modern FMCG production lines. Our systems are built to ensure accuracy, reliability, and compliance across a wide range of packaging materials and applications.

• REA JET HR – Compact thermal inkjet system for variable data, barcodes, and text up to 600 dpi on absorbent and non-absorbent surfaces. Ideal for high-speed serialization, track & trace, and anti-counterfeiting.
• REA JET GK 2.0 – Durable piezo inkjet printer for large-format marking on absorbent materials. Perfect for bold 2D codes, logos, and graphics on secondary packaging.

• REA JET UP – High-end modular system for complex, high-volume lines. Delivers ultra-precise printing of machine-readable codes.

• Laser Systems – Provide permanent, high-contrast markings suitable for various substrates, enhancing anti-counterfeiting measures.​
• REA VERIFIER– Real-time code grading and validation to ensure ISO and GS1 compliance.

These solutions facilitate the application of 2D codes, barcodes, batch codes, and best-before dates, ensuring products are easily identifiable throughout the supply chain.

Partnering with REA JET

By choosing REA JET, FMCG manufacturers gain a partner committed to delivering innovative, reliable, and compliant coding and marking solutions. Our technologies enhance product identification and traceability and support efforts to combat counterfeiting and ensure consumer safety.​

Discover how REA JET helps FMCG manufacturers stay compliant and competitive. Contact us today or learn more on our FMCG Solutions page.