In the world of Fast Moving Consumer Goods (FMCG), staying ahead means embracing innovations that enhance efficiency, compliance, and consumer engagement. One such transformative shift is the evolution from traditional barcodes to advanced QR codes, a change that is redefining product coding and marking strategies.
The Rise of QR Codes in Retail
Major retailers are spearheading the transition from conventional barcodes to QR codes. These advanced codes offer a wealth of information beyond simple pricing, including details on product origins, sustainability practices, and usage instructions. For instance, leading UK supermarkets have begun implementing QR codes on milk cartons, providing consumers with instant access to recycling information and product provenance.
Implications for FMCG Manufacturers
This shift necessitates a reevaluation of coding and marking systems for FMCG manufacturers. Traditional systems may not suffice for the dynamic capabilities required to generate and print QR codes effectively. Upgrading to advanced coding and marking solutions is essential to meeting retailer demands and consumer expectations.
REA JET’s Advanced Coding and Marking Solutions
At REA JET, we offer state-of-the-art coding and marking technologies designed to handle the complexities of modern packaging requirements.
REA JET offers High-Resolution Inkjet Systems for precise, reliable 2D code and variable data printing across a wide range of materials and applications:
- REA JET HR – Our compact thermal inkjet system delivers ultra-sharp 2D codes, barcodes, and alphanumeric text at resolutions up to 600 dpi. Designed for serialization, anti-counterfeiting, and track & trace, it prints cleanly on both absorbent and non-absorbent surfaces—from cartons to foils to coated labels. With fast setup, no maintenance, and variable data capability (dates, counters, shift codes, database content), the HR is ideal for high volume environments demanding zero compromise on print clarity.
- REA JET UP – Our most advanced high-resolution system, the UP offers flexible, multi-head architecture and superior print control for complex or high-volume applications. The UP reliably prints 1D/2D barcodes, DataMatrix codes, and machine-readable symbols for packaging that demands traceability, quality control, and high first-read rates. Optimized for integration into sophisticated production lines, the UP is your go-to solution when performance, precision, and scalability matter most.
Each system is fully capable of 2D code marking—whether you’re printing small, high-resolution codes on individual units or bold, scannable graphics on outer cartons, REA JET has the right solution for your application. These next-generation systems enhance traceability, support evolving compliance requirements, and enable greater consumer engagement through smart, reliable product coding.
Embracing the Future of Product Coding and Marking
The integration of QR codes represents more than a technological upgrade; it signifies a shift towards greater transparency and interactivity in consumer products. By adopting advanced coding and marking solutions, FMCG manufacturers can:
- Enhance Consumer Trust: Provide detailed product information, fostering transparency and brand loyalty.
- Improve Supply Chain Efficiency: Facilitate better inventory management and reduce errors with scannable, data-rich codes.
- Ensure Compliance: Meet retailer requirements and stay ahead of regulatory changes in product labeling.
At REA JET, we are committed to empowering manufacturers with the tools needed to navigate this evolving landscape. Our expertise in coding and marking technologies positions us as your ideal partner in transitioning to advanced QR code systems. We provide more than just high-performance printing—we deliver complete confidence in your coding. Our portfolio includes multiple advanced high-resolution inkjet systems, laser systems, and CIJ technology built for precise, reliable 2D code and variable data printing. But we don’t stop at print quality. With our REA VERIFIER Systems, we ensure your codes meet ISO and GS1 standards through real-time, automated grading and validation. This is especially critical for QR codes and 2D barcodes, where scan accuracy directly impacts consumer experience, compliance, and supply chain efficiency. Together, our printing and verification technologies give you a fully integrated solution to meet today’s evolving retail and regulatory demands with confidence.
For more information on how REA JET can support your coding and marking needs, please visit our FMCG or 2D Matrix Code Verification page.