Understanding 2D Barcodes for Efficient Product Marking

Christine LewisBarcode Technology, Product Identification & Traceability

Author: Christine Lewis

As global supply chains grow more complex and regulatory demands increase, businesses are asking an important question: what are 2D barcodes, and why are they becoming essential for efficient product marking? From manufacturing floors and distribution centers to retail shelves and consumer smartphones, 2D barcode technology has transformed how products are identified, tracked, and authenticated. Unlike traditional one-dimensional barcodes, 2D …

CPG consumer products displayed on retail shelves

CPG Consumer Insights: Boost Product Success with Effective Marking

Nicole RichieCPG Industry, Product Identification & Traceability

Author: Nicole Richie

Understanding the modern CPG consumer is essential for brands competing in today’s fast-moving retail landscape. Consumer expectations are shifting rapidly driven by digital engagement, sustainability awareness, convenience, and transparency. At the same time, product marking and packaging identification have become strategic tools that directly influence trust, compliance, and brand perception. From packaged consumer goods on grocery shelves to direct-to-consumer shipments, …

2D barcodes enhancing product tracking and security

Enhance Product Tracking and Security with 2D barcodes

Christine LewisProduct Identification & Traceability, Barcode Technology

Author: Christine Lewis

As supply chains become more complex and regulatory requirements grow stricter, manufacturers and brands need more reliable ways to track products and protect them from counterfeiting or diversion. 2D barcodes have emerged as a powerful solution, offering far more data capacity, flexibility, and security than traditional linear barcodes. Today, they play a critical role in traceability, inventory management, and consumer …

Automotive factory assembly line using laser and inkjet systems for automotive part marking and traceability.

Reliable Solutions for Automotive Part Marking in Manufacturing

Christine LewisProduct Identification & Traceability

Author: Christine Lewis

The Importance of Automotive Part Marking In modern manufacturing, automotive part marking is more than a production formality—it’s a vital component of quality assurance, traceability, and compliance. Each vehicle contains thousands of parts, from critical engine components to interior fasteners, and every one must be identifiable throughout its lifecycle. By assigning a unique identifier to each part, manufacturers can track …

Improving Product Traceability with Inkjet Coding and Marking

Christine LewisProduct Identification & Traceability

Author: Christine Lewis

The Evolution of Inkjet Technology Over the past several decades, inkjet coding and marking has revolutionized how manufacturers identify, track, and manage products across global supply chains. What began as a simple printing method for consumer applications has become an indispensable industrial solution for traceability, compliance, and brand integrity. Inkjet printing emerged in the 1950s, but it wasn’t until the …